Coca-Cola targets a new market (Pepsi is already here)

Coca-Cola for decades (IS) – Get a free report and PepsiCo (FUT) – Get a free report fought over who had the tastiest cola. That led to the famous “Pepsi Challenge” marketing campaign, which started in 1975 and has been used regularly ever since.

The premise was simple. People were asked to taste both Pepsi and Coke in a blind taste test and, at least according to the ads, Pepsi was the overwhelming winner.

In reality, people swear by one brand over another, and the question “which is better?” is really just for marketing campaigns and individual tastes.

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